Patreon's limiting community-building functionality will only make this number harder to grow.
*Estimated from current Patreon active subscribers (279 + 51 + 351 + 43 + 50 + 15 + 18) × their respective tier prices.
†Circle Business plan ($270/mo CAD) + Email Hub for migrating your Patreon email list ($135/mo) + branded sender domain ($55/mo) + Bunny.net CDN for video hosting and embedded delivery ($300/mo, estimated based on library size and projected traffic). Total: $760/mo × 12 = $9,120 annually.
275 new paying members at the new $59 Atelier tier — almost $195,000 in incremental annual revenue. Patreon has no structured path to do this. Circle has automation, onboarding sequences, and content gating built specifically for it. At a more conservative 2% conversion: still ~$78,000 in new annual revenue from people you already have.
Nine capabilities that matter for a private community of medical injectors. Side-by-side.
Chronological feed. Years of videos buried.
Searchable by procedure, anatomy, technique. Progress tracking. Saved playlists.
One-way creator-to-fan posts.
Topic Spaces, threaded discussions, live chatrooms, searchable member directory.
A welcome post. That's it.
Welcome sequences, drip content, behaviour-triggered workflows, tagged journeys per tier.
Not supported.
One-time-purchase course bundles, member discounts, native checkout.
Anyone can subscribe. No way to verify they're licensed.
Custom signup forms capture college registration before payment. Manual review before access. Audit trail for CPSO / CNO complaints and insurance.
External tools required.
Native events with RSVPs, calendar sync, branded landing pages, auto-posted recordings.
Patreon-branded experience.
iOS & Android under Danesthetics. Push notifications. Mobile-first reference between patients.
No member messaging.
1:1 DMs, group chats for cohorts and case review. All inside the platform.
Locked in. No export pathways.
Email list import, Skool content migration, Stripe subscriptions transfer without re-collecting cards.
Same prices. Generous window. Consistent communication. Six moves, in order.
Both platforms run in parallel.
$30, $50, $75, $98, $99 — all locked indefinitely on Circle.
5,499 free members enter automated upgrade journeys.
Old content stays accessible. New content lives on Circle only.
Invitation only. Capped at 25.
Member referrals, organic discovery, lower churn from better UX.
The migration isn't just a platform change. It's a chance to name what this community has always been — a house. A place where injectors learn from injectors. Where the craft is taken seriously. Where 1,000 of you have shown up, week after week. Same prices. Same content. Same people. New home, finally named for what it is.
Existing members keep their grandfathered prices and get matched into Atelier or Studio based on their current spend. New buyers see this:
The chart below shows monthly net revenue across year one. Patreon's contribution winds down through the migration window; Circle's contribution grows to replace and exceed it. All fees, processing costs, and hosting are already deducted — what you see is what lands.
‡Estimated paid active member count by end of Y1. Built from: ~625 retained grandfathered members (75% migration retention applied to 829 base) + ~110 new conversions from the free pool (2% conversion of 5,499) + ~25 new members from platform-driven organic growth + 25 Inner Circle members + ongoing acquisition. Net of monthly churn applied per tier (2.5–4%). Rounded to nearest hundred for headline figure.
Year one pays for the move. Year two is where the structural advantages compound — lower fees, growing free pool, mature Inner Circle, and a community that has settled into its new home.
The site has carried the brand to where it is. Here's what the next chapter needs from it.
Right now, 10+ treatments share one URL. Each gets its own page with embedded video and a filtered before/after gallery.
Dedicated landing page per treatment. AI assistants can finally cite you for what people actually search.
Visitors don't book until they've seen results. Right now that decision moment happens on Instagram — where you don't control the algorithm. Each treatment page should host its own curated gallery.
The highest-intent moment of the buying journey stays on your site. Optional: live Instagram feed below, filtered by hashtag.
The site tells us how many people visit. Not what they do, what they tap, or where they drop off.
Every booking start, gallery view, and phone tap gets tracked. Cheaper ads. Smarter content decisions.
The current site is desktop layout stacked into a phone shape. Google penalizes that — lower rank, higher ad cost.
Mobile-first rebuild. Fast, premium, ranks higher.
Today it ends with: "Join my Patreon page above." Every interested visitor leaves your domain.
The page becomes the on-ramp to your Circle community. Owned funnel, your brand, your domain.
A working prototype of how the new treatments page could feel — individual treatments, popout video overviews, filter by goal, clear path to booking. Not the final design. A direction.
Three shifts changed how customers find clinics. A rebuild now is a rebuild for the next five years.
The old retargeting playbook is breaking down. What replaces it: first-party data captured on your own site and organic discoverability through clear, structured content.
People are asking ChatGPT, Perplexity, and Google AI Overviews to recommend clinics. They cite pages with clear structure and individual URLs — not one long-scroll page.
Google's index is mobile-first. Sites that perform poorly on phones rank lower in search and cost more per ad click.
Same brand. Same voice. Just a bit of new collagen.
The website rebuild moves the discovery layer to infrastructure you control. The platform migration moves the community to infrastructure you control. Together they replace a fragmented stack with a single, measurable, ownable funnel.
Two defined-scope projects with end dates, plus one combined monthly retainer covering both ongoing site and community operations.
Content production, direct member messaging, and Inner Circle 1:1 admin remain with Dan and Michele.
Four weeks. Visible work in week two. Site live by week four.
Discovery sessions with Dan and Michele. Design system finalized. First treatment page on staging by end of week.
Homepage, About, Contact built. First four treatment popouts live on staging with video embed structure.
Remaining treatment pages built. Galleries integrated. Analytics and event tracking wired. Schema markup throughout.
Cross-device QA. 301 redirects from old URLs. Education page rebuilt as Circle on-ramp. Site goes live.
Platform built, content migrated, members invited. End of month two: community is live and the migration window is in motion.
Circle Business configured. All four tiers set up. Grandfathered pricing applied. Custom domain live. Credential verification workflow built.
Existing video library migrating to Bunny.net. Discussion spaces, courses, events configured. Member directory live. Onboarding automations built per tier.
Email list migrated from Patreon. Launch announcement drafted with Dan. Dual-platform support documentation prepared for the migration window.
First wave of member invitations sent. Both platforms operating in parallel. Support channel live. Dashboards live for Dan and the team.
Members keep moving across the dual-platform period. Content flows fully to Circle from month six. Inner Circle launches at month seven. This is already in the plan — not extra time.
Steady cadence of invitation campaigns. Dual-platform support. Free-audience conversion funnels active. Weekly content publishing on Circle.
New content stops flowing to Patreon. Old content remains accessible. Forcing function is fresh material, not access removal.
Invitation-only premium tier opens. Capped at 25 in year one. Bi-monthly small-group calls with Dan begin. Adds $8,725 MRR by year end.
Site and community retainers active throughout. Dan's weekly content cadence continues on Circle. Monthly performance reviews. Quarterly strategic check-ins with Dan and Michele.
Two months is fast. It's possible because of modern tooling and tight scope — but only when the inputs we need are ready on day one. Here's what we'll need from you before kickoff.
Logo files, photography library, existing video assets, brand guidelines, fonts. If it exists, we need a folder.
Domain/DNS access for danestheticsmedical.com. Google Analytics, Google Ads, Meta Business Manager. Patreon admin. Stripe.
Final treatment list and pricing. Education page direction. Approval cadence and named decision-maker (Dan or Michele).
30 minutes weekly for a check-in call. 24-hour turnaround on approval requests. Fast feedback is the unlock.
If any of the above is going to be tight, we should know now. The timeline can absorb one or two delays — it can't absorb a slow approval loop or a missing asset library. Naming the bottleneck before kickoff is the difference between hitting 60 days and stretching to 90.
One concrete savings number. One directional lift on clinic bookings. One projection on community growth, pulled from Part Two's migration model.
Two one-time builds and one combined monthly retainer covering both ongoing site and community operations.